The takeaway here is that your corporate video doesn’t have to be stuffy and, well, corporate. We told you it was dry! And for those of you hoping for “Mean Joe Greene’s” Coke ad, I’ll go ahead and apologize in advance. I provide an insider's view of the modern business world based on my years of experience working as an executive and consultant within the Global 3000. From women's leagues to AR and eSports, the sports marketing playbook is growing into a number of new arenas. It also engenders a direct human to human connection between the channel (Star Sports) and its audience. It has to rank higher than LeBron's commercial because Tiger's actually doing this (at least I think). Fernandez likes to cite his own use case.
Sometimes the simplest ideas are the best. If they lost, then Betfair would donate the money to Cancer Research UK. Sorry, still no compensation for head trauma. Brands need to respond to this trend and turn it to their advantage.
Does anyone else want to give LeBron a shot at doing this for real? Adding eye-catching, headline statements can make all the difference. In their Living a Richer Life video, global homestay moguls, Airbnb, turn the spotlight onto the hosts that open up their homes to visiting travellers for them to share their experiences. But with so many different types of videos available to…, Viral videos are the lottery winners of the video marketing world. Essentially, linked to other best sports streaming sites this is a stress-free site, and users can also choose the match according to the specified streaming link. Package your message in an explainer video that leaves your audience informed, educated and very much entertained.
You may opt-out by. ); the team gym that’s frequented by the pit crews to get into peak condition; and the state-of-the-art machine shop, where all the race cars’ carbon fibre and composite parts are produced. The natural instinct is to sell a product or service directly from your business’ perspective. Visit Stream2watch. Instead of being overtly salesy, an effective video tells a story.As the Digital Marketing Institute notes, businesses should utilize the emotive power of video by appealing to their customer’s needs and desires.. Make Sure the Introduction Stands Out Tips for Creating Marketing Videos Tell a Story. What they did instead was produce a subtle, yet compelling explainer video to do the talking for them. The revolving landscapes at play here remind you of wheels, perpetual motion, the steady march of time. Whether it’s through sense of humour, clever pacing or a devastatingly simple idea, these companies have managed to harness the power of video to get their point across. Red Bull Racing did just that with this fascinating walking tour of their Milton Keynes race factory. I bet he could make one in his first 10 shots. ), to illustrate several more powerful benefits of a well-executed promotional video. It’s also a great discipline for any marketing activity to capture the main thrust of your brand messaging in succinct soundbites that people will easily remember. Forget the talent aspect of it, I want to see two guys as competitive as Jordan go up against one another. Hashtag results from Keyhole reveal over 730 posts from 572 users and 1.4 million impressions in just the final weeks of the campaign. If you have passionate brand advocates, try featuring them in your video to promote your wares for you. It probably shouldn’t work but it does! © 2020 Forbes Media LLC.
By tying a campaign to a social cause that benefits the brand is what Peter Drucker would call a “most acceptable objective” for a corporation.
This is the most familiar format of corporate video and one that continues to prove highly successful. And who knows, we may well be featuring your video next time! Reebok’s brilliance here lies in data jacking a real social issue and converting it to publicity for themselves. You can take a lot of inspiration from Twitter’s Flight School video. Used cleverly, a subtle nod to your line of work can work brilliantly in video format. Practicus, a recruitment agency that specialises in placing interim managers, executives and other senior personnel, could be on a hiding to nothing if they tried to explain their concept of an ‘outcome delivery partner’ in words alone. Videos go…, If you’re struggling with customer experience and retention, it can be a really frustrating and worrying time for your business. Yes, I know, but this campaign is unique and noteworthy. Do as Dubai does and aim big. This type of corporate video gives you the opportunity to deep-dive into the nuances of complicated products or services that require a little more explanation for your customers to understand. Great portrayal of how quickly you can go from glory to the gutter, and back. Some audience segments will be OK with extra … You might even choose to take a mixture of their ingredients to produce your own memorable corporate video. Lines are being crossed, roles are being redefined, and digital is challenging the status quo. In effect, they got people to participate in sports betting without really betting.
Did I miss any of your favorite viral sports marketing campaigns in 2015? Opinions expressed by Forbes Contributors are their own. A bookie site makes it into my top 5. All Rights Reserved, This is a BETA experience. It not only commands your attention but taps into your understanding of Landstar’s transportation credentials on a subconscious level. Whilst you know the benefits of choosing your brand better than anyone, sometimes it can be more disarming to hear from an alternative point of view to advocate what’s on offer.
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